Why is my smartphone so awesome in some ways, but frustrating in others? It’s supposed to help me be more productive – and in many ways, it does. However, I think there is still a lot of room for improvement. For instance, it seems to me that while email isn’t DEAD, it certainly isn’t the best communication tool on a smartphone. People use email in too many different ways – sending long explanations of topics, asking questions that don’t need answers immediately, sending documents for someone else to use or comment on, and lastly the “quickie” – “Can we meet for lunch today at 11:30?” I think that using email for short messages that require immediate responses is a thing of the past. Most of that type of communication is done via text messaging today.
More and more of us are using text messaging for business communication. Even though there are plenty of options out there for messaging on a smartphone (WhatsApp, Facebook Messenger, Google Hangouts, Slack, etc…) most of us still use good ‘ol SMS (and MMS) with the native app that came with our phone. In fact, I saw a stat from some research done by RingCentral that 80% of workers are using SMS for business communication. Looks to me like these other messaging apps are doing so well around the world because of social interaction, where its accepted that you have to make sure that the person you want to chat with is also using the same tool. But in the business world – that just won’t work. SMS and MMS are standards and every cell phone on the globe can participate in your conversation.
When I have something that isn’t time sensitive to send, I’ll still use email. But, for time-sensitive business communication, even if I’m sitting in my home office – I use text.
This is what I’ve been working on for the last year or so – developing a product that will make text messaging “business-ready” for those of us that are smartphone dependent for our jobs.
What do you think? Are you using SMS/MMS messaging with the native app that came with your phone for business communication? Do you see this trend continuing?